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Notiziario Marketpress di
Venerdė 04 Febbraio 2000 |
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GLOBAL MARKET INSITE ACQUIRES HEUREKA RESEARCH TO ESTABLISH EUROPEAN HUB FOR INTERNET-BASED MARKET RESEARCH SERVICES
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Budapest, Hungary and Seattle, Washington, 4 febbraio 2000 At a press conference on Monday in Budapest, it was announced that Heureka Research of Hungary has agreed to be acquired by Global Market Insite (Gmi) of Seattle. The combined company will be the largest provider of Internet-based market research services in Central & Eastern Europe. The acquisition of Heureka builds on Gmė s capability to conduct Internet-based market research across any of 110 countries using patent-pending technology for multi-country survey research. The terms of the all-stock transaction calls for Heureka to receive 1% of the outstanding equity of Gmi in exchange for 100% of the equity of Heureka. Mr. Andras Vag, currently the President of Heureka will become Vice President of Gmė s Central & Eastern Europe division. Mr. Vag will also play a leading role in the company´s development of next-generation survey technology for the Internet. Mr. Vag will continue to be based in Budapest and will lead the company´s expansion across Central & Eastern Europe as well as the Commonwealth of the Independent States where Gmi already has the largest online panels through it´s multi-lingual Globaltestmarket. Com consumer portal. Robert W. Monster, founder and president of Gmi was present at the press conference in Budapest and had this to say: "The pace of growth of the Internet continues to surpass all forecasts. Internet-based market research is growing at over 200% per year based on industry reports. We are confident that the pace of penetration of Internet usage in Central & Eastern Europe will continue to accelerate, thereby creating attractive opportunities for Gmi to serve current and future clients both in C&ee and abroad. Gmi clients in Hungary can now know about American, Japanese, German and Brazilian consumers as fast or faster than the companies who are based in those markets. The global market research playing field has been leveled. " Concurrent with the announcement of Gmė s acquisition of Heureka, it was announced that Gmi has agreed to establish a new global technical center to be housed in the Computer & Automation Institute of the Hungarian Academy of Science (locally known as the Mta Staki). As part of the exclusive agreement, the Academy will dedicate several Phd Mathematicians and Computer Scientists to the rapid development of next-generation technology for use with Gmė s online market research systems. Development work will be jointly managed by Mr. Vag (Vice President, C&ee) and Mr. Laszlo Kiraly, the Chariman of the Institute. Development work will initially focus on the completion and deployment of several web-based applications which are currently in development and which Gmi will use to offer its clients state-of-the-art solutions for web-based surveying of consumers as well as advanced graphical analysis. The new tools are fully multi-lingual and can be used with a conventional web browser to complete analyses such as 3D charting, correlation analysis, multi-variate regression, all using real-time data which can be accessed from anywhere in the world using a secure Internet connection. A demonstration of the next-generation online data analysis technology was also conducted at the press conference. Commenting on the establishment of the technical center, Mr. Monster added: "We are delighted to establish our global technical center here at the Hungarian Academy of Science. The Academy provides Gmi with access to a team of world-class scientists who have demonstrated an ability to develop advanced web-based interfaces under extremely aggressive timings. Gmi intends to leverage this relationship to further extend its existing technology advantage in a way that we believe will eliminate the need for most conventional statistical analysis tools on desktop computers. Gmi believes that in the very near future, data will be accessed in real-time, over the Internet " Global Market Insite provides integrated solutions for global market research based entirely on proprietary Internet-based methods such as e-Concepttest, e-Copytest and e-Testmarket. The methods allow clients from around the world to conduct targeted online global market research with unprecedented speed. The company conducts online surveys and online test markets among consumers from around the world through its popular online portal Globaltestmarket as well as through partnership agreements with leading market research firms around the world. Globaltestmarket. Com currently has registered members in 110 countries who are surveyed in up to 33 languages using a centralized information system based in the Us. Heureka Research is a full-service market research institute based in Hungary. The company was established in 1989 and has served such well-known companies as Alcatel, Campbell´s, Ferrero, Generale des Eaux, Michelin, Philip Morris, Shell Oil, Siemens, Tengelmann, and Wendys. Per informazioni Robert W. Monster, President, Gmi. ++1-425-369-0197, rwmonster@globalmarketinsite. Com ; Andras Vag, Vice President, Gmi, C&ee ++ 36-26-389-348, avag@globalmarketinsite. Com . |
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