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Notiziario Marketpress di
Giovedė 07 Dicembre 2000 |
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SWISS LEAD EUROPE´S ONLINE BANKING WAR ACCORDING TO FORRESTER
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Amsterdam, 7 December 2000 Forrester Research, B. V. (Nasdaq: Forr) declared Swiss banks Credit Suisse and Ubs the leaders in Europešs online retail banking, with the French Banque Directe and Bnp Paribas respectively running a close third and fourth. "The Swiss banks shine through with comprehensive, integrated offerings," commented Brian Gross, analyst at Forrester´s European headquarters in Amsterdam. "Consistently integrating a gamut of products and services with useful tools like portfolio analyzers, these sites come closest to what it will take to win the battle for customers in Europešs online banking war. " Forrester rated the main retail Web sites of Europešs 25 largest retail banks plus their spin-offs, and six smaller Web leaders ranking a total of 40 individual Web-based operations. Within the top 10, four of Europešs top-performing banking sites behind the Swiss and French are German Advance Bank, Commerzbank and Deutsche Bank each tie for sixth place, with Direkt Anlage Bank sharing tenth spot with Italyšs Banca 121. Barclays is the Ukšs only entrant in the top 10, again sharing sixth place, but trailing Finlandšs Merita Bank, part of the Nordea Group. "Competition in online banking has become cutthroat," noted Gross. "Most banks are proud that they have brought payments and statements to the Internet, but this is no time for them to sit back and bask in their achievements. Net banking is now reaching mainstream customers, who are starting to trade online and congregate at financial portals. Spin-off banks from insurers, brokers, financial media, and, of course, foreign banks are biting at the established banksš heels to steal these customers. "This is nothing less than a war for survival. Even though Europešs top 25 banks are each pouring hundreds of millions of euros into eCommerce, not all of them will convert their offline strength into online strength. ". |
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