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Notiziario Marketpress di
Giovedì 13 Marzo 2003 |
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NORWICH UNION APPOINTS IBM AND ORANGE FOR ´PAY AS YOU DRIVE´ INSURANCE
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Segrate, March 123h 2003 - Norwich Union has signed a deal with Ibm and Orange Uk to provide the technology and telecommunications for its revolutionary ´Pay As You Drive´ * insurance programme. The Uk´s largest general insurer´s innovative venture will see data collected from a telematic device in a customer´s car and an insurance premium calculated based on when, where and how often the car is used. Based on its expertise in the automotive and insurance industries as well as in telematics technology, Ibm has been chosen by Norwich Union to provide the telematic architecture, hardware and software, and device specifications, to support this innovative approach to insurance. Orange, the Uk´s most popular mobile communications company, will supply the robust and highly secure telecommunications network infrastructure. The Orange network will transmit data from vehicles to Norwich Union. Robert Ledger, ´Pay As You Drive´ programme director at Norwich Union, said: "Behind the scenes, we have taken the time to choose the right partners. This is a major research and development programme with Norwich Union customers, and it is essential we have leading experts in these industries with proven ability to deliver as well as maintain superior customer focus. "Both Ibm and Orange have shown the pedigree and vision to work with us on this exciting venture." Bill Pieroni, general manager for Ibm Global Insurance Industry, said: "Telematics technology is already proving its tremendous value to drivers and passengers with added safety features, new services, and entertainment. Now we want to help determine whether this on-demand approach to insurance coupled with Ibm services and infrastructure can benefit the insurance industry and motorists with more accurate insurance premiums based on actual vehicle usage. "This is a clear example of how Ibm can bring together its world-leading technology expertise to help new partnerships across different industries forge pioneering product and service innovation. "Telematic technology is already proving its tremendous value to drivers and passengers with added safety features, new services and entertainment and a variety of other benefits. Now we want to help determine whether this technology can be used to benefit motorists with more accurate insurance rates based on actual use of their cars." |
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